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Why We Should Care Where Our Clothes Come From

Our clothing comes from the Earth Positive range of Continental Clothing, a wholesale company dedicated to creating ethical, sweatshop-free, climate neutral, environmentally friendly garments.  Their mission statement states that "EarthPositive® has a single aim, which is to prove that it is possible to produce (cotton) clothing without any detrimental effects to the Earth's soil or water, its inhabitants, whether they be animals, plants or people, or to its climate."  

Read their full mission statement and method of practices on their website by clicking HERE.


Continental Clothing own their own state-of-the-art garment factory in Tamil Nadu, India where everything from the organic yarn spinning, to the organic standard dying, to the actual cutting and sewing of the garments takes place.  The entire factory is run using renewable green energy (solar and wind power).  Check out their factory and the workers in the video below!








Continental Clothing & Earth Positive are members of the Fair Wear Foundation which means they have agreed to be audited and monitored regularly to ensure they maintain the Fair Wear Foundations standard of rules:

  • No use of child labour

  • No use of forced labour

  • Safe and healthy working conditions

  • Legal labour contracts

  • Payment of living wage

  • Freedom of association and the right to collective bargaining

  • No discrimination against employees

  • No excessive hours of work

Check out Fair Wear Foundation's mission statement video by clicking HERE, and feel free to watch the video below of Marius (CSR Manager for Continental Clothing) as he visits the factory and speaks with workers as they discuss a living wage.










Fair Trade/Fair Wear:


Buying Fair Trade/Fair Wear clothing means you are supporting companies that pay their workers fairly, and who are ensuring their employees are working in a safe, clean environment.  Employees also have a voice in how their workplace is run.  Fair Trade supports sustainable practices that minimise the risk of an environmental footprint, and most items are often handmade, meaning that more care and attention to detail has gone into each product.  Fair Trade helps support communities by working through co-operative structures, so that employees/farmers/artisans can invest Fair Trade earnings in their communities, meaning improved housing, healthcare and education.  It also means more sustainable local economies as Fair Trade gives farmers and artisan’s control of their own future.  They can build and run their own business instead of working for someone else, and the profits stay within their communities and go back into their businesses.  The Fair Wear Foundation is very similar, in that it works with brands, influencers, trade unions etc. to improve workplace conditions for garment workers.  It puts systems in place so that workers can make complaints and FWF will investigate.  By supporting Fair Trade and Fair Wear, you are showing that what you buy matters.  You are supporting the people that are making your clothes and growing your food, and making a huge difference in their lives. 

Sustainable manufacturing:

Garment manufacturing can be incredibly environmentally damaging due to the vast amount of waste, water usage and carbon emissions released.  The production of non-natural fibres from petrochemicals release nitrous oxide which is a greenhouse gas 310 times more damaging than carbon dioxide.  Manufacturing garments sustainably means creating products using economically sound processes that in turn minimize negative environmental impacts whilst also conserving natural resources and energy.  This process also helps enhance employee, community and product safety.  Sustainable manufacturers ensure full traceability of all fibres, and choose options such as: low impact cotton, Tencel Lyocel, bamboo viscose, recycled polyester, 100% organic cotton & recycled cotton.  

Carbon footprint reduction:

Garment manufacturing can leave a massive carbon footprint during the whole process (fibre harvesting and processing, textile production, packaging, transportation etc.) so this is a huge aspect that must be taken into consideration.  You can help the environment massively by supporting companies that are trying to reduce their carbon footprint through low impact organic agriculture, efficient manufacturing, the use of renewable energy and whose carbon footprint is certified by the Carbon Trust Certifications.  Our garments are made in carbon neutral manufacturing facilities, and is then distributed through carbon neutral warehouses and offices that use only renewable green electricity. Earth Positive have a 'No Airfreight' policy, so all their clothing is delivered via containerized ocean shipping, drastically reducing their carbon footprint. 

Choosing Organic:

Our clothing is 100% organic, and uses low impact farming methods, where the cotton is planted by hand, without mechanization.  Organic farming doesn't use petroleum based chemical fertilizer/pesticide/herbicides, and so is much less reliant on fossil fuels.  Under the Global Organic Textile Standard (G.O.T.S.) farmers and field workers are protected by stringent social criteria and by the ban on the use of poisonous chemicals that can severely
the health of farmers and their families.  

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt
and pair of jeans. That’s why our wholesalers chose to work in a region that receives up to 95% of its water from the monsoon rain, as this reduces the need
for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.